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To Rent or Not to Rent: A Deep Dive into Airbnb
Airbnb’s current market situation could mark a turning point in the future of the company, placing its marketers in a critical influential position. At the beginning of September 2023, New York City’s...
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100 Years of Disney Magic: Celebrating a Brand’s Anniversary
For 100 years, The Walt Disney Company (Disney) has been delighting generations of people across the world with their creative and emotional storytelling and their sense of magic that can be found in...
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Generative AI
Are you curious about AI? What exactly are the latest Generative AI features and platforms? Ever since ChatGPT’s launch, the artificial intelligence conversations have skyrocketed and become much more...
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Marketing Through Experiences: Music Festivals as a Marketing Tool
Just as the ways that people consume media and entertainment have evolved over time, so have the most effective ways to reach audiences through advertising. Not even a decade ago, companies may have...
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Should Target Audiences Be Niche or Broad: Movie Musicals
Since its official opening in 1735, Broadway has played a large part in shaping American culture. A staple of New York City, visitors come from all over the world to experience the magical stories and...
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the swift effect
It is no surprise that Taylor Swift is easily the biggest name in anyone’s ears in today’s time – whether with adoration or discontent. Her Eras Tours has been transformative for communities...
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Influencer Marketing Completely Changes Brands
In the ever-evolving landscape of marketing, the rise of digital platforms has completely revolutionized the way brands engage with their audience. The days of traditional advertising dominating the...
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Marketing With a Message: Certified B-Corporations
In today’s business environment, there has been an increase in the number of businesses who have become Certified B-Corporations, or B-Corps, with over 6,000 companies worldwide being certified [1]....
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The Potential Ban of TikTok: What It Means for Brands’ Marketing Plans
In recent years, TikTok has revolutionized the social media landscape, capturing the attention of billions worldwide with its short-form video format and vibrant community. For brands, TikTok has...
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Marketing the Unknown: The Surprise Trip Trend
With the COVID-19 pandemic preventing opportunities for travel, the travel and tourism industry has seen the rapid emergence and growth of several travel trends as people can now follow-through on...
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